TextByChoice vs Peerly: pricing, sending method and 10DLC setup
TextByChoice lists SMS at $0.02 per self-serve credit on the political page ($0.03 on the pricing page); 1 credit per 160 characters. Peerly lists SMS at $0.0099 to $0.029 per SMS, by plan. Sending method: TextByChoice, Mass texts and one-to-one (two-way) texting; Peerly, P2P. Values were read from vendor pages September 23, 2026. This page names no winner.
TextByChoice owns this guide and is one of the two platforms here. Both columns use the same fields and sources. Disclosure · Method
Side by side
| Item | TextByChoice | Peerly |
|---|---|---|
| Price per SMS | $0.02 per self-serve credit on the political page ($0.03 on the pricing page); 1 credit per 160 characters Source September 23, 2026 | $0.0099 to $0.029 per SMS, by plan Source September 23, 2026 |
| Price per MMS | 3 credits per MMS, or $0.06 at $0.02 a credit (calculated by this site) Source September 23, 2026 | $0.0199 to $0.045 per MMS, by plan Source September 23, 2026 |
| Fees | $291 one-time setup, then $12/mo on the political page; the pricing page lists $151 setup and $12/mo Source September 23, 2026 | $249 to $1,899 per month, plus usage Source September 23, 2026 |
| Free inbound replies | Incoming texts free; incoming MMS uses 3 credits Source September 23, 2026 | Flat per-message rate covers inbound and outbound Source September 23, 2026 |
| Sending method | Mass texts and one-to-one (two-way) texting Source September 23, 2026 | P2P Source September 23, 2026 |
| Claimed deliverability | No delivery rate published. The vendor says it supports all major US carriers. Source September 23, 2026 | Claims 60% more texts delivered than rivals (vendor claim) Source September 23, 2026 |
| Setup time (vendor claim) | 10DLC registration can take 3 to 5 days Source September 23, 2026 | Same day; 10DLC approval within 4 hours Source September 23, 2026 |
| 10DLC and Campaign Verify | Manages Campaign Verify, TCR and 10DLC for you Source September 23, 2026 | Files 10DLC, fees waived; you get the Campaign Verify token Source September 23, 2026 |
What the texts alone would cost
Only the per-text charge, at the vendor's published rate, before monthly fees, setup, plans or volume discounts, and counting each text as one segment (a longer text bills as more than one). A price is calculated only when it is a single confirmed figure. Otherwise the cell says why not, and the table above has the vendor's own wording.
| Texts sent | TextByChoice | Peerly |
|---|---|---|
| 10,000 | Not calculated: the published price is by plan, differs between vendor pages or is not confirmed. | Not calculated: the published price is by plan, differs between vendor pages or is not confirmed. |
| 50,000 | Not calculated: the published price is by plan, differs between vendor pages or is not confirmed. | Not calculated: the published price is by plan, differs between vendor pages or is not confirmed. |
| 250,000 | Not calculated: the published price is by plan, differs between vendor pages or is not confirmed. | Not calculated: the published price is by plan, differs between vendor pages or is not confirmed. |
- TextByChoice fees: $291 one-time setup, then $12/mo on the political page; the pricing page lists $151 setup and $12/mo
- Peerly fees: $249 to $1,899 per month, plus usage
"Not published" and "Not stated" mean the vendor pages we read say nothing on that point. Units differ between vendors (credit, segment, message), so read each cell before you compare. Deliverability is what the vendor claims: we did not test delivery. Prices change, so confirm with each vendor before you buy.
- TextByChoice data and sources
- Peerly data and sources
- All comparisons
- How we collect and mark this data
- Compare all ten platforms in one table
- Estimate what texting will cost your campaign
Not legal advice. Verify with each vendor and with counsel.
Terms in plain English
- P2P (peer to peer)
- A person sends each text and answers replies.
- Broadcast
- One text goes to a whole list at once.
- 10DLC and TCR
- Register for 10DLC through your texting platform, which files with The Campaign Registry.
- Campaign Verify
- Campaign Verify is a nonprofit that says it is nonpartisan.
Full definitions with sources: Glossary. Not legal advice. Rules change and differ by state, so confirm with counsel.