Political texting glossary
The terms used across the platform pages and comparisons, in plain English. Each definition links to the page it was written from.
- P2P (peer to peer)
- A person sends each text and answers replies. Carrier rules still apply. Source
- Broadcast
- One text goes to a whole list at once. Carriers expect opt-in and registration. Source
- 10DLC and TCR
- Register for 10DLC through your texting platform, which files with The Campaign Registry. Campaigns and PACs typically need a Campaign Verify token first, so start early. Source
- Campaign Verify
- Campaign Verify is a nonprofit that says it is nonpartisan. It confirms the identity of US political campaigns, parties, and PACs, then issues a token for your 10DLC registration. Eligible: candidates, parties, PACs, and other 527 committees registered with the FEC or a state, local, or tribal election authority. 501(c)(3) and 501(c)(4) groups are not eligible. Review takes minutes to two business days, and delays can occur. The fee is $95 per two-year election cycle. Source
Not legal advice. Rules change and differ by state, so confirm with counsel. How we collect and mark this data.