Impactive (ActBlue Field Tools): pricing, sending method and 10DLC setup

Quick answer, from Impactive's own pages read September 23, 2026: SMS 1.5 to 2.5 cents per SMS segment (vendor pages differ). Fees: $0 licensing fee, then pay as you go. Sending method: P2P and broadcast. Each value below links to its source.

TextByChoice owns this guide and is one of the platforms compared. Same fields, from the vendor's own pages, as every platform. Disclosure · Method

Data read September 23, 2026. Prices and sources checked by Jules Avila of DashOne.ai, TextByChoice's consulting partner. Impactive is also called ActBlue Field Tools. Vendor site: www.impactive.io. See how we collect and mark the data.

What Impactive publishes

Impactive: value, source and date read for each field
Item	Value	Source and date
Price per SMS	1.5 to 2.5 cents per SMS segment (vendor pages differ)	Source September 23, 2026
Price per MMS	As low as 5¢ per MMS message	Source September 23, 2026
Fees	$0 licensing fee, then pay as you go	Source September 23, 2026
Free inbound replies	Replies billed; plan for 5 to 10% extra	Source September 23, 2026
Sending method	P2P and broadcast	Source September 23, 2026
Claimed deliverability	No delivery rate published. The vendor lists built-in 10DLC safeguards.	Source September 23, 2026
Setup time (vendor claim)	10DLC registration: 1 to 3 weeks	Source September 23, 2026
10DLC and Campaign Verify	In-app 10DLC form; registration is free	Source September 23, 2026
Fits campaigns that	want P2P and broadcast with no license fee.	Source September 23, 2026

"Not published" and "Not stated" mean the vendor pages we read say nothing on that point. Deliverability is what the vendor claims: we did not test delivery. Prices change, so confirm with the vendor before you buy.

What the vendor says and what its pages leave out

Impactive, now called ActBlue Field Tools, offers peer-to-peer and broadcast texting with a $0 license fee. Its pages say it serves a specific political audience. They do not say if other campaigns can join.

Strengths

Pricing page lists a $0 licensing fee, no contracts and no minimums. [1][2]
MMS listed at 5 cents per message, with carrier fees and taxes included. [1][2]
Pricing page says 10DLC registration and list scrubbing are free. [1][2]

Limitations

Lowest listed rates depend on a custom quote by contract length and volume. [1][2]
Pricing page: as low as 1.5 cents per segment. FAQ: 2.5 cents. [1][2]
You are billed for inbound replies as well as outbound texts. [1]

Fits campaigns that

want P2P and broadcast with no license fee.

Skip it if

the vendor does not accept your campaign, or you need one firm per-text rate up front.

Terms in plain English

P2P (peer to peer): A person sends each text and answers replies.
Broadcast: One text goes to a whole list at once.
10DLC and TCR: Register for 10DLC through your texting platform, which files with The Campaign Registry.
Campaign Verify: Campaign Verify is a nonprofit that says it is nonpartisan.

Full definitions with sources: Glossary. Not legal advice. Rules change and differ by state, so confirm with counsel.

Keep comparing

Not legal advice. Verify with each vendor and with counsel.