TextByChoice vs Hustle: pricing, sending method and 10DLC setup
TextByChoice lists SMS at $0.02 per self-serve credit on the political page ($0.03 on the pricing page); 1 credit per 160 characters. Hustle lists SMS at $0.04 per SMS segment (pay as you go). Sending method: TextByChoice, Mass texts and one-to-one (two-way) texting; Hustle, P2P and broadcast. Values were read from vendor pages September 23, 2026. This page names no winner.
Side by side
| Item | TextByChoice | Hustle |
|---|---|---|
| Price per SMS | $0.02 per self-serve credit on the political page ($0.03 on the pricing page); 1 credit per 160 charactersverify Source September 23, 2026 | $0.04 per SMS segment (pay as you go) Source September 23, 2026 |
| Price per MMS | 3 credits per MMS, or $0.06 at $0.02 a credit (calculated by this site) Source September 23, 2026 | Not published. The help center says MMS costs extra. Source September 23, 2026 |
| Fees | $291 one-time setup, then $12/mo on the political page; the pricing page lists $151 setup and $12/moverify Source September 23, 2026 | $250 platform fee (period not stated), or from $10,000 per year Source September 23, 2026 |
| Free inbound replies | Incoming texts free; incoming MMS uses 3 credits Source September 23, 2026 | Free incoming messages Source September 23, 2026 |
| Sending method | Mass texts and one-to-one (two-way) texting Source September 23, 2026 | P2P and broadcast Source September 23, 2026 |
| Claimed deliverability | No delivery rate published. The vendor says it supports all major US carriers. Source September 23, 2026 | No delivery rate published. The vendor says it reviews content for carrier compliance. Source September 23, 2026 |
| Setup time (vendor claim) | 10DLC registration can take 3 to 5 daysverify Source September 23, 2026 | 10DLC approval varies: 1 to 6 weeksverify Source September 23, 2026 |
| 10DLC and Campaign Verify | Manages Campaign Verify, TCR and 10DLC for you Source September 23, 2026 | In-platform 10DLC, TCR fees covered; Campaign Verify advised Source September 23, 2026 |
Amber "verify" means the value is unconfirmed or differs between pages of the same vendor. "Not published" and "Not stated" mean the vendor pages we read say nothing on that point. Units differ between vendors (credit, segment, message), so read each cell before you compare. Deliverability is what the vendor claims: we did not test delivery. Prices change, so confirm with each vendor before you buy.
- TextByChoice data and sources
- Hustle data and sources
- All comparisons
- How we collect and mark this data
- Compare all ten platforms in one table
- Estimate what texting will cost your campaign
Not legal advice. Verify with each vendor and with counsel.
Terms in plain English
- P2P (peer to peer)
- A person sends each text and answers replies. Carrier rules still apply. Source
- Broadcast
- One text goes to a whole list at once. Carriers expect opt-in and registration. Source
- 10DLC and TCR
- Register for 10DLC through your texting platform, which files with The Campaign Registry. Campaigns and PACs typically need a Campaign Verify token first, so start early. Source
- Campaign Verify
- Campaign Verify is a nonprofit that says it is nonpartisan. It confirms the identity of US political campaigns, parties, and PACs, then issues a token for your 10DLC registration. Eligible: candidates, parties, PACs, and other 527 committees registered with the FEC or a state, local, or tribal election authority. 501(c)(3) and 501(c)(4) groups are not eligible. Review takes minutes to two business days, and delays can occur. The fee is $95 per two-year election cycle. Source
- Verify
- An amber "verify" means a value is unconfirmed or differs between pages of the same vendor. Do not quote it until the vendor confirms.
Not legal advice. Rules change and differ by state, so confirm with counsel.